{"id":3315,"date":"2014-04-07T22:06:32","date_gmt":"2014-04-07T21:06:32","guid":{"rendered":"http:\/\/coralia-wsd.com\/site\/?p=3315"},"modified":"2014-04-07T22:06:32","modified_gmt":"2014-04-07T21:06:32","slug":"seo-google-explique-comment-ses-algorithmes-sont-evalues","status":"publish","type":"post","link":"http:\/\/www.coralia-wsd.com\/site\/seo-google-explique-comment-ses-algorithmes-sont-evalues\/","title":{"rendered":"SEO : Google explique comment ses algorithmes sont \u00e9valu\u00e9s"},"content":{"rendered":"<div class=\"l-submain\"><div class=\"l-submain-h g-html i-cf\"><p>Le responsable de la lutte anti-spam du moteur d\u00e9taille les tests r\u00e9alis\u00e9s avant de lancer de nouvelles versions de son algorithme. Signaux des \u00ab\u00a0quality raters\u00a0\u00bb et des internautes sont pris en compte.<\/p>\n<p>Fin 2013, Google\u00a0<a href=\"http:\/\/www.journaldunet.com\/solutions\/seo-referencement\/app-indexing-applications-android-dans-les-applications-google-1113.shtml\" target=\"_blank\">commen\u00e7ait<\/a>\u00a0\u00e0 indexer le contenu d&rsquo;une douzaine d&rsquo;applications Android\u00a0tri\u00e9es sur le volet\u00a0(Wikipedia, Etsy, Expedia, IMDb&#8230;). Ce contenu\u00a0<a href=\"http:\/\/www.journaldunet.com\/solutions\/seo-referencement\/seo-application-android-indexee-par-gogole-1213.shtml\" target=\"_blank\">pouvait ainsi remonter<\/a>\u00a0sur les r\u00e9sultats g\u00e9n\u00e9r\u00e9s, aux Etats-Unis, par les applications Chrome ou Google Search. Google\u00a0<a href=\"http:\/\/insidesearch.blogspot.fr\/2014\/04\/accessing-your-app-content-in-google.html\" target=\"_blank\">annonce<\/a>\u00a0aujourd&rsquo;hui avoir \u00e9tendu le d\u00e9ploiement de ce dispositif, qui va d\u00e9sormais concerner plus globalement les r\u00e9sultats anglais.<\/p>\n<p>24\u00a0nouvelles applications vont aussi pouvoir voir leur contenu indexer et remonter, comme celles d&rsquo;AOL, Booking.com, Glassdoor, Pinterest, TripAdvisor ou Tumblr, entre autres.<\/p>\n<p>Leur contenu \u00ab\u00a0in app\u00a0\u00bb va donc pouvoir appara\u00eetre dans les r\u00e9sultats sur terminaux\u00a0<a href=\"http:\/\/www.journaldunet.com\/hightech\/mobile\/android\/\">Android<\/a>, l&rsquo;internaute pouvant \u00eatre invit\u00e9 \u00e0 t\u00e9l\u00e9charger ou \u00e0 ouvrir l&rsquo;application pour y acc\u00e9der (voir ci-dessous). Google invite les d\u00e9veloppeurs souhaitant participer \u00e0 l&rsquo;op\u00e9ration \u00e0 consulter\u00a0<a href=\"https:\/\/developers.google.com\/app-indexing\/\" target=\"_blank\">les consignes et les d\u00e9tails techniques.<\/a><\/p>\n<p style=\"text-align: right;\"><a href=\"http:\/\/www.journaldunet.com\/\" target=\"_blank\">www.journaldunet.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Le responsable de la lutte anti-spam du moteur d\u00e9taille les tests r\u00e9alis\u00e9s avant de lancer de nouvelles versions de son algorithme. Signaux des \u00ab\u00a0quality raters\u00a0\u00bb et des internautes sont pris en compte. Fin 2013, Google\u00a0commen\u00e7ait\u00a0\u00e0 indexer le contenu d&rsquo;une douzaine&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[97],"tags":[],"_links":{"self":[{"href":"http:\/\/www.coralia-wsd.com\/site\/wp-json\/wp\/v2\/posts\/3315"}],"collection":[{"href":"http:\/\/www.coralia-wsd.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.coralia-wsd.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.coralia-wsd.com\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.coralia-wsd.com\/site\/wp-json\/wp\/v2\/comments?post=3315"}],"version-history":[{"count":1,"href":"http:\/\/www.coralia-wsd.com\/site\/wp-json\/wp\/v2\/posts\/3315\/revisions"}],"predecessor-version":[{"id":3317,"href":"http:\/\/www.coralia-wsd.com\/site\/wp-json\/wp\/v2\/posts\/3315\/revisions\/3317"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.coralia-wsd.com\/site\/wp-json\/wp\/v2\/media\/3316"}],"wp:attachment":[{"href":"http:\/\/www.coralia-wsd.com\/site\/wp-json\/wp\/v2\/media?parent=3315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.coralia-wsd.com\/site\/wp-json\/wp\/v2\/categories?post=3315"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.coralia-wsd.com\/site\/wp-json\/wp\/v2\/tags?post=3315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}